STUD Wear It Proud – also known as STUD Me Up – is the cult Australian men's underwear and fetish wear brand making waves at circuit parties, pride events, and queer clubs worldwide. From mesh jockstraps and neon briefs to strappy harnesses, crop tops, and bodysuits, each piece is designed for the contemporary man who celebrates his identity. Known for limited-edition collections, bold cuts, and premium fabrication.